SKX Fitness Footwear
The launch of Skechers’ new women’s fitness footwear line highlighted the perfect fusion of performance and fashion, This strategic, multi-channel campaign established a bold brand identity that celebrated versatility, comfort, and style, appealing to women seeking both functionality and elegance in their fitness routines. Focused on delivering low-impact performance with a trend-forward aesthetic, the fitness division for women drove impressive growth, solidifying Skechers’ credibility in the competitive athletic footwear market. I ensured the creative direction aligned with these goals, Working with the product team and my team to maintain exceptional visual quaLITY THAT CAPTURED the ENERGY AND function of the product.
