Skechers Running
Skechers made a bold entry into the performance running category with the launch of its first true fitness running shoe, designed to support midfoot strike for enhanced efficiency and reduced impact. Tested and endorsed by elite marathoner Meb Keflezighi, the lightweight shoe combined cutting-edge technology with trend-driven design, positioning Skechers as a serious contender in the market. The product launch campaign strategically targeted competitive runners and fitness enthusiasts, leveraging Keflezighi’s credibility to build trust and excitement.
