PROSPEED ATHLETIC FOOTWEAR

The Pro Speed running shoe is a breakthrough in performance innovation, combining advanced technology with athlete-focused design. Engineered with a lightweight carbon-fiber plate and responsive cushioning, it delivers explosive speed and optimal energy return with every stride. The shoe’s breathable upper and aerodynamic silhouette ensure comfort and efficiency. This was Skechers first true functional athletic product that was designed beyond fashion-forward trends FOR RUNNERS AND FITNESS-forward individuals.

The launch of Skechers’ new fitness footwear line marked a pivotal moment in the brand's evolution, supported by a strategic, multi-channel marketing campaign that solidified its position in the competitive athletic footwear category.

Product Launch Campaign

Art Direction

Brand Identity

User interface Design

Packaging/POP/OOH

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